For this month’s interview, we’re so glad to be featuring artist, producer, and all-around creative, L’ ATITUDE. He’s an extremely versatile artist whose sound is constantly shifting and adapting with his growth and experience. No genre is out of the question, he’s always up for the challenge. After quite some time we’ve been graced with a full-length project from him, Moon in Aquarius, don’t miss out and take a listen!
We joined him a couple months back in Little Burgundy and Uptown, the two Montreal neighborhoods he grew up in, to visit some smoking spots, chill, eat and catch up. We got to speak on everything from music to weed preferences and future plans. Read below to get to know a little more about L’ ATITUDE.
What’s Ion vs Allies? And what are your plans with it moving forward?
It used to be vs but now it’s plus. Ion + Allies encompasses creatives that I fuck within Quebec. Within my friend group, the artists I know, and the businesses I collaborate with on the daily basis.
We’re all young so right now we’re really just building ideas. We’re capturing the moment and seizing all the opportunities we can so that we can be successful in the future. I see Ion + Allies being way more than just a collective.
What’s a piece of work that you put out that best reflects who you are?
In 2017 on December 21, I released a project called “B A D”. It features YAMA//SATO, Trinity, Jai Natai Lotus, and other individuals that I’m inspired by. It’s an album that I’ve started writing a short novel about.
I feel like it represents me the most because it has my mentors on there, Jai Natai Lotus and MAD. It has all my day ones on there. This album really kept me in Montreal’s music game because I really think about quitting this shit every day on a real note. But those people and making “B A D” kept me in it.
Besides your music, what other creative endeavours are you pursuing?
Besides music, I’m currently managing 3 artists. I don’t want to reveal the names but you’ll hear about them very soon, through me and/or themselves.
I’m also writing scripts for music videos and would potentially like to do it for bigger films. I’ve written here and there. I write songs, I’m a ghostwriter. I’m a producer as well besides just being a rapper and vocalist.
If you could be extremely gifted in anything, what would you choose?
Being able to speak spanish. I really love the language but am not able to speak it for shit.
Who’s an artist that’d you like to make a project with?
Kendrick Lamar hands down. I feel like vocally and lyrically he and I can push the boundaries of music in terms of infusing jazz, hip hop, and R&B. We could make a new sound, I know that.
Kendrick is the reason I’m still rapping. I don’t fucking like rapping. He even told, not directly, but indirectly through the music as I listened, to keep going. Kendrick is more than an idol to me he’s an example.
Indica or Sativa? Why?
I prefer sativa because I like to work. I don’t like the day going by and I haven’t completed something. You understand. The sativa keeps me going, the indica got me sleeping. When I smoke indica and I drink liquor and I fuck, I fall asleep. And I want to fuck but I just fall asleep, It’s the indica. It stops me from doing and getting what I want, I don’t fuck with it. I like sativa for the brain, my mind will race in a way that is calming to my heart, soul, and mental. Sativa’s my bitch.
What’s next for you?
Creating my own record label and just skipping through the mainstream bullshit. Skipping over the idea that you have to get a record deal then create a label and having to make 100 bands, 300 bands, 500 bands, or however much you’ll need to sign your artists. I’m already working with so many different artists signed, unsigned, big and small. I want to make a record label that’s open for everyone, that’s my next plan. It’s not just that nigga or that person. I want to be able to cater to everyone who may need what I have access to.
I’ve been working on a lot in terms of music too. I’ve been making a lot of music. I haven’t stopped, I never stopped. There’s only more coming.
Be sure to check out L’ATITUDE curated playlist here :